During the month of November, 2005 alone, the terms "Search Engine Marketing" and "Internet Marketing" were searched over 1.5 million times. Clearly it's an important topic, to you, your competition - and especially your business.

The bad news is, by some estimates, there are 17 BILLION web pages on the Internet, all seeking to market their thoughts, ideas or products. Getting heard, much less getting seen, among so great and diverse a group, takes effort and attention to detail. The good news is, that while many businesses on the Internet are marketing through a very attractive site, few are doing an excellent job making their sites search engine marketing savvy. That means for an appreciable period of time, there is still good opportunity for anyone, including the little guy! In the centuries old story of David and Goliath, the giant was slain with a well placed stone from a youthful shepherd's sling. Today you can confront the giant and win too... if the giants of today are corporations, the modern stone is a search engine!

Quality search engine marketing is little more than commingling of the understanding of computers, search engines, marketing and buying psychology. It's 70% science (the text and coding of the pages) 20% art (knowing what to say to influence users) and 10% perspiration (willingness to monitor and tweak for better effectiveness and re-tweak when the competition does.) There are few people who have a handle on all three, and that's your edge. That you are reading this page is testimony that we know how to do it – all you have to do is place us on your team!

We offer varying services to improve the search engine marketing effectiveness of your web site. The following services are offered at $55/hour.

Site Reviews: (4-7 hours average.) We'll analyze your web site's traffic patterns, search engine rankings, the actual words on your pages including marketing cues, the page and navigation structures, design, art & photography quality, file names, meta tags and key words, captions, inbound links and at least 10 other criteria! You'll get a written report and a phone conference with ample time to ask any questions you like. We'll make specific suggestions for improvements: many businesses report their online traffic doubling, tripling or more after adopting our recommendations.

Meta Tag & Description Writing: Fact: On average keywords are less important to search engines than they were a few years ago but it seems descriptions are more important than ever. Often search engines appear to consider them in ranking and several use them as the displayed description of your individual pages. Think of us as image consultants. On many search engines, the first impression of your web site most users will have is your META Description. For maximum effectiveness, meta keywords and descriptions should be unique for each page of your website, written after analyzing historical Internet user keyword requests, written to attract the search engines then prompt the user to action. Anticipate 2 hours for research and 20-30 minutes per page of your web site, with a minimum charge of $195.

Creating and/or Monitoring Pay-Per-Click Advertising Campaigns: We'll work within your budget to create cost effective and marketing savvy Pay Per Click campaigns displaying on Yahoo, MSN, Google, DogPile, LookSmart, Ask Jeeves, WebCrawler and others. We'll determine where you can compete against the big boys, and where you can't, and exploit their weaknesses to give you the best bang for the buck! We'll identify your best mix of quality keywords, write chic and savvy descriptions calculated to lure qualified potential buyers to your web page. We can dramatically accelerate the traffic at your web site giving you an ever new supply of customers. Initial program creation costs can vary considerably but typically averages 4-7 hours. Monitoring, if desired, requires 2-3 hours monthly.

Text Updates: Do you want top search engine ranking? The text, the words on your web site, has to be changed often!Quarterly or monthly is ok for some sites, weekly or daily is better. If you are not an author by nature, or feel overcommitted like many of us, hiring out your text updates is the best strategy. There are two types:

• Text Additions: We'll do copywriting for you, creating fresh new articles on any desired frequency and add them to your web site. Over time you can create an article archive, a great traffic building strategy in itself!



• Text Manipulations: On any desired schedule we'll regurgitate a percentage of your web site. The original thoughts will be kept but the words, expressions and order will be adapted and reshuffled. See an example here.

As you can imagine, this service is highly flexible and very site specific. Article costs vary widely depending on the topic complexity and amount of research needed but can often be completed in 2-5 hours. Anticipate 5-1 hour for text manipulations per page per occurrence. At least 10% of your pages should be routinely updated.

For any of these services, call us at 603-369-1471 or request information here.